Trish McEvoy: Make-Up Maestro
Do you remember that first tube of lipstick you tried as a little girl? asks make-up's leading lady Trish McEvoy. "It was magical." These memories clearly resonated with McEvoy who founded her beauty company in the 1970s and is famous for her many innovations including the make-up planner, a neat quilted case that encapsulates beauty staples in the most organised way. She is the perfect advert for her trade, with truly glowing skin and the picture of health, at every age.
McEvoy is not about 'anti-ageing,' yet celebrities and women in their middle years and well beyond swarm to her for advice and her latest essentials. "It's about helping women look good; it’s about feeling good and becoming more confident and happier as a result." The 'beauty endorphin loop', as she calls it, is all about keeping it simple. "A little bit of make-up that does so much from day to play."
As regular readers will know skincare is my thing, to the detriment of make up in all honesty, as I am only wearing it now during my middle years, so I learnt a lot listening to Trish and her hugely knowledgeable team at Harvey Nichols in Dublin's Dundrum Shopping Centre. I was fortunate to have the wonderfully artistic hands of Farid Benchabbi, one of the brand's leading make-up artists from London, guiding my novice hands through the tricks of McEvoy's trade. "The tools are as important as the product," he adds knowingly, showing me the mix of brushes on hand in the planner to paint my blank canvas. [Note: brushes need to be cleaned at least once a week too, otherwise they lose their shape and benefit.]
Trish Mc Evoy Make-Up Planner
Mc Evoy's versatile make-up planner is ready to be packed with daily essentials and perfect when time is of the essence (€52 for unfilled planner). Honestly, it's the handiest I have yet come across and inspires me to be a little more adventurous with my daily make up routine.
"Nothing is as powerful as light on the skin," Trish adds, guiding us through the art of subtle blending. "No lines of demarcation," (again down to great brushes and a little application skill). "it's about bringing on the glow - looking like yourself, just a little enhanced."
Protect your Skin
Non negotiable first step. McEvoy was adamant about the importance of protecting your skin before even thinking about applying make-up. Her Beauty Booster Cream SPF30 is a one-stop solution and recommends pressing the product onto the skin, rather than rubbing it in.
Brighten under the eyes: McEvoy's Triangle of Light method is legendary in make-up circles: Simply draw a V beneath each eye with the Instant Eye Lift to create an illusion of light and blend in right up to the lower lash line – it helps conceal dark circles and instantly brightens and lifts the eye. Blend by gently pressing it in (dont rub!) so you don’t wipe away the product.
Brighten the eyes. "Keep your eyes open and chin up when applying eye make-up and always blend (in this case her Eye Base Essential) across the eyelid from lashline to brow. "It immediately gets rid of darkness in the eye area, helps reduce the appearance of wrinkles and acts as a primer for any further application."
Next up is the Correct and Even Full Face Perfector, Mc Evoy's multitasking formula (I used shades 1 and 2 but the full 4 shades are in the planner) as it seamlessly blends and corrects and evens darkness, redness, hyperpigmentation and blemishes. Just dab it in areas of the face, using her fab beauty booster dry oil to blend. The shade Extreme is fab for lightening under eye darkness.
Benchabbi's 2-minute Face Fix:
Continually trying to pare down my daily routine, I ask Benchabbi's advice for a real quick fix: The key places on the face to show age are eyes, lips and neck - the very places that we often ignore (especially the neck area - see my recent post on this here and here)
1. Use Mascara - it opens and frames the eyes and gives the illusion of more lashes
2. Brighten under the eyes: See above
3. Multitask Lips and Cheeks with Trish McEvoy's BEAUTY BOOSTER® LIP AND CHEEK COLOR: Apply directly to lips. Blot with the pad of your finger and tap excess onto the apples of cheeks. For deeper cheek colour, apply directly to the cheeks and blend with finger or a brush.
4. Essential Pencil: This handy pencil has the softest tip (again in the Planner) that is perfect as a one-step lip liner and colour. Simply define lips using the side of the pencil before colour them in.
I'm hooked! Come back to Ireland soon, Trish!
Look out for my review of McEvoy's Instant Solutions Hydrate and Glow Dry Sheet Mask - I am told it delivers as the name suggests!